Thursday, February 21, 2008

Online Publicity

Yikes!! What have I gotten myself into?

I finally broke down and hired a talented and organized young woman, Tara Green with, to handle my online publicity. This wasn't an easy decision. First of all, I figured it was bound to be costly -- after all, if you want talent and organizational skills, along with a great imagination and unbelievable energy, you're going to have to pay for it, right? Then there's all those computer skills she possess that I lack, not to mention my pitiful knowledge of where to go on the Internet to make the best use of said skills. See? It’s not as easy as you might think.

Okay, so I searched hard to find just the right person for the job. Then I examined my dwindling promotional budget to see if I could afford her. So far, this was my thorniest decision. I mean, how far can you stretch a budget that is practically nonexistent? Finally, I threw up my hands in frustration. If I wanted to hire someone top-notch, who would do a bang up job of spreading my name all over the Internet, I damn well was going to HAVE to afford her!

At this point you might think it should all be clear sailing – someone else was now in charge, the weight of all those knotty decisions were now resting on her shoulders and off of mine. Well, if you thought that, you’d be wrong.

Since hiring my go-like-crazy publicist, I feel like a prize race horse is pulling my wagon, whip cracking over my head. This fireball is making me work my bootie-buns off! Six, seven, eight emails in one day! This woman’s mind just doesn’t quit. Ideas pour out of her like an oversized sieve. Most unsettling, at least for my pride, is they’re all really good ideas!

Although I only communicate with her by email, I swear I can see the smoke rising out of the top of her unbelievably creative head! The lists she asks me to okay every day, read longer than a chapter in one of my books. Where is she digging up all these websites, I wonder in bewildered admiration? How does she know all these people? Most important of all, how in the world am I going to keep up with her?!

Then, all too soon, she sneaks up on me to deliver the coup de grace: “I really need you to send me 4 or 5 blogs, she informs me. ASAP!” When I gasp – figuratively speaking, of course, since this is all written in an email – she says, “Hey, that shouldn’t be a problem for someone who writes complex murder mysteries!”

Oh, yeah? Well, right about now a good, complicated murder mystery sounds like a Sunday stroll in the park!


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